Marketing Course
Marketing Content for your Patient
Creating the Message for your Patients
The contents of our message and how we present our message affects how our patients perceive us. This in turn affects our ability to attract and keep our patients and hence it directly affects our income.
The Importance of Crafting a Clear and Compelling Message
A message is any source of information you put out in the world about your business. It can be in any format. For example, website, advertisements, telephone messages, radio ads, a letter to your patient or even verbal communication to your customers. Any form of communication will contain either part or whole of your message.
For this reason, you need to give your message considerable thought and attention. Indeed, your message may even change from time to time or you may develop multiple messages.
There are various consistent components of a really good eye-grabbing message which needs to be part of any marketing content you create.
These components are:
All three aspects needs as much thought and attention as the other. They are all very important.
Assembling a message.
Presenting your message.
Positioning your message.
Crafting Your Message
Creating the correct message requires much more consideration and thought. In fact, you need to be putting a huge amount of thought into whatever type of message you want to create regardless of the type of media you choose.
After we have assembled a great compelling message, we then need to think about how we want to present that message. What is the best way of presenting our message so that it is noticed in exactly the way we want it to be noticed?
Once we have decided how we want to present our message i.e. which tools we want to use to “show off” our message, we then need to think about positioning our message so that it is noticed.
Measuring return on investment marketing
Creating an excellent marketing plan that is well monitored will help you maximise your investment. This is how to make your marketing money really work hard for you.
A few refinements to planning can make your marketing spend actually work very hard for you and give you the returns you are looking for from your various leads.
Definition of a lead is a source of marketing activity e.g., advert on the website or social media is a single lead. A magazine advert would be another lead.
When you advertise, the quality of your dentistry should be outstanding.
Your adverts require a truthful representation of your services
Your advertisements should honestly reflect the high quality of your dentistry services.
5 Essential Marketing Metrics for a Dental Practice:
DWB provides impartial advice to help you with any dental marketing activity to help you get a high return on your investment.
We help you with impartial advice and strategy on website development, SEO advice, paid google ads, paid Facebook ads, PR campaigns, branding, articles and adverts.
Monitoring Patients
Collect key data like social preferences, patient types, and marketing triggers to refine your marketing strategy. Ask about referral sources during initial contact, forms, and conversations to understand what drives patients to your practice and align your efforts with your ideal demographic.
Average Marketing Cost
The Average Marketing Cost is calculated by dividing your total marketing spend by the number of patients generated. This helps determine if your marketing investment is profitable. For example, spending £20,000 on marketing that generates 200 new patients results in an average cost of £100 per patient. To make a profit, your fees should exceed this cost plus practice running expenses. Without a strategy to recover these costs, many dentists generate income but not profit.
Cost per Lead
To calculate the cost per lead, divide the total cost of a specific marketing activity by the number of new patients it generates. For example, if a £1000 newspaper ad generates 12 new patients, the cost per lead is £500. This metric helps you identify which marketing channels are effective and which ones aren't, enabling you to optimize future campaigns and avoid wasting money on high-cost leads.
Average Generation Cost
This is useful information because it allows you to think in the opposite way to which you have been. It allows you to check that you are on track. Total Income Generated ÷ Number of New Patients Seen = Average Generation Cost For example, if the total income generated in a month was £35,000 by seeing 50 new patients, then the AGC would be £700. The way this number becomes useful is to consider the average percentage you are planning to put into marketing.
Average Lifetime Value per Patient
This is the total amount that is producible from any patient over their lifetime association with you. It allows you to determine how much you afford on marketing in the long run and if you be able to secure profits? e.g. if the Initial Value Expenditure is £1000 and the patient comes for 5 years spending £200/yr (= £1000) than the Average Lifetime Value is £2000.
Marketing Strategy & Budget
DWB helps you with your marketing strategy, your marketing plan and your cost-effective marketing budget for your dental practice.
- DWB provides impartial advice to help you with any dental marketing activity to help you get a high return on your investment.
- We help you with impartial advice and strategy on website development, SEO advice, paid google ads, paid Facebook ads, PR campaigns, branding, articles and adverts.
- Before you spend your money on a new website, your new marketing campaign or to get advice on getting the right calibre of patients for your practice and increase your profits, call us.
Book a Free Consultation to get help on your next
marketing project by filling out the form:
receive from us complimentary access to the following:
Access to Business Book Summaries
Access to DWB Private Coaching Client Blogs
For the “7 Focuses for Challenging Times” ebook
DWB Business Strategy Wheel
DWB Quiz and Personalised Report
Send Your Message
/01
Attracting the Right Patients
- Target ideal demographics
- Use effective online marketing
- Align brand values with perception
/02
Marketing Effectiveness
- Create cost-effective strategies
- Focus on key marketing fundamentals
- Avoid wasted spending
/03
Boosting Revenue Through Marketing
- Use systematic marketing processes
- Maximize revenue impact
- Apply proven strategies
We help you overcome common marketing obstacles
Dr Rahul & Bhavna Doshi help you with your marketing strategy, your marketing plan and your cost-effective marketing budget for your dental practice.
Ready to Elevate Your Practice?
Take the first step toward transforming your dental practice with tailored coaching designed for success. Whether you’re looking to improve your leadership, grow your practice, or enhance patient care, we’re here to guide you every step of the way.
